Alice Blue Review 2024 – Alice blue Brokerage, Demat Account, Trading Platforms & Apply Now


In this Alice blue review 2024 section, we will discuss the broking company. Alice Blue is the best discount broker in India and a growing discount brokerage firm in India with headquarters in Bangalore since 2006. Alice Blue Broking House provides trading services to its customers in multiple financial segments like Equities, Commodities, Currency, and Depository Services. Alice Blue is a registered member of NSE, BSE, NCDEX, MCX, and MCX-SX.

More About Alice Blue Online

Alice Blue

Alice Blue Online has established its name and has deeply penetrated the country’s trading segments with close to 1000 business partners PAN India & 15 plus direct trade services branches across the country in various Indian states. Alice Blue Group CEO & Managing Director Sidhavelayutham Mohan.

Alice Blue provides dedicated offline advice to its clients, ensuring the timely resolution of its queries & questions. Alice Blue Online also provides outstanding trade advisory services amongst all traders in the Indian discount brokerage segment.

What is Alice Blue’s Demat Account Opening Process?

  • First, you need to visit the link to Open the Account
  • Fill in your details.
  • Enter the OTP received on your Email & Mobile.
  • Enter all your details like PAN, Aadhar, Bank details, Nominees, etc.
  • Once you submit the details, the back-office team will call you.
  • The back-office Team may ask you for PAN, Aadhar, Bank details, Nominees, etc. details to verify.
  • Your account will be opened once the entire process is completed.

What are Alice Blue Online Charges

Once the Demat account is opened, there are some charges associated with the Demat account. Let’s check them now.

Alice Blue Account Opening Charges

  • With Aliceblue online, there are Zero (0) Demat account opening charges.

Alice Blue AMC Charges

  • With Aliceblue Online, First Year AMC (Annual Maintenance Charge) is Zero (0).
  • From the Second Year onwards, Per Annum, AMC charges Rs.400/-

Alice Blue Brokerage Charges

Alice Blue online charges based on the Trade plan selection; there are various plans like Regular Brokerage & Discount Broking Plans. Let’s see them below.

Alice Blue Brokerage Plans

Freedom15 Brokerage Plan [F15 Plan]

You can Buy any Stock, Currency, Commodity, Options, or Futures & pay a maximum of up to Rs.15 only!

Alice blue brokerage charges

Freedom15 [F15] Plan Brokerage Details

Alice blue Freedom15 (F15) Plan Brokerage Details

Freedom15 [F15] Plan Margin Details

Alice blue Freedom15 (F15) Plan Margin Details

Know Alice Blue Demat & Broking Account Benefits

  • Most excellent transparency with prices and brokerage plans.
  • Offers exposure or leverage up to 20X in Intraday trading.
  • User-friendly and easy-to-use trading platforms.
  • Offers competitive brokerage charges to traders.
  • Referral & Earning benefits.

Alice Blue Demat & Trading Account Features

Alice Blue Online has various trading features & includes-

  • Easy account opening process.
  • Availability of various trading platforms.
  • Very good consulting on issues reported.
  • Hassle-free & paperless demat & trading account opening process.
  • PAN India’s presence, with multi-lingual support for trading.
  • Single margin trading account available for all segments like MCX & NSE & etc.
  • Fast Web & Mobile trading platforms for users.
  • Traders can place Bracket Orders, AMO Orders, & CO Orders.
  • Robo trading & Algo trading facilities for mobile & desktop applications.
  • MT4 charting facility with automatic sell & buy signals.
  • Personalized Services & Support Availability.
  • You can pledge your Shares.

What about Alice Blue Customer Support

Every business becomes successful largely because of the customer support & service provided to them. This is also true in the case of stockbrokers as well. The various types of customer-related issues handled by Alice Blue are customer grievances, trading-related concerns, opening account issues, account debit-related issues & much more, and each can be picked by the clients. The customers can send their queries by email, phone, social media handles like Twitter and Facebook, and dedicated email IDs.

Alice Blue Products & Services

Alice Blue Services Offerings

Services offered by Alice Blue

  • Demat Account
  • Trading Account
  • IPO Services
  • Robo Advisory
  • Intraday Trading
  • Delivery Trading
  • F&O Trading
  • Trading Exposure up to 20 times

Alice Blue Product Offerings

Products provided by Alice Blue

  • Equity
  • Derivatives
  • Commodity
  • Currency

Conclusion About Alice Blue Online

Alice Blue Online is one of the lesser-known discount brokerage firms, but it has incredible features and offers. The firm has skyrocketed its client base with over 1 lakh plus clients, performing exceptionally well in the small-volume business. With the right combination of technology, assistance, and experience, Alice Blue Online provides the right trading atmosphere to its customers. You can prefer Alice Blue as your Trading & Investing Partner.


Alice Blue – Frequently Asked Questions – (FAQs)

Is Alice Blue trustworthy?

Yes, Alice Blue is a trusted broker in India. They have more than 16 plus physical branches in India across various states. Alice Blue has its headquarters in Bengaluru, Karnataka (India).

Is Alice Blue better than Zerodha?

Both stockbrokers are Discount Brokers. Zerodha has an overall higher rating than Alice Blue. The number of active customers for Zerodha is 66,80,710 plus, whereas the number of active customers for Alice Blue is 1,43,752 plus and growing.

What are the charges for Call & Trade?

Alice Blue charges customers Rs. 50 + GST per trade for Call & Trade.

Does Alice Blue offer Zero Brokerage & is it True?

Yes. Investments in Equity Delivery are completely free, i.e., Rs.0 brokerage. (Taxes applicable)

What is MTF in Alice Blue?

The Margin Trade Facility (MTF) in Alice Blue helps you buy stocks by paying a partial amount against the total number of shares. You can also pledge your stocks to avail the facility of the collateral margin facility. 

What are DP maintenance charges in Alice Blue?

If you are an Alice Blue customer, you will be charged Rs. 15 + 0.18 = ₹ 15.18 DP Charges on the sell transaction.